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  On Demand  CE  Complementary and Alternative Medicine: A New Thrust in Enhancing Patient Care and an Opportunity to Increase Market Share
American Medical News recently reported that the number of hospitals that are providing complementary and alternative medical services (CAM) has tripled since 2000. The primary driver is said to be the rise in patient demand with 75% of those surveyed finding CAM to be clinically effective. CAM reflects the hospital's desire to treat the whole person - body, mind and spirit.

U.S. News & World Report states that more and more major medical schools are offering in their curriculum programs around complementary and alternative therapy such as nutrition, diet, medication, massage and yoga.

"The rise of complementary and alternative medicine reflects the continued effort on the part of hospitals and caregivers to broaden the vital services they provide to patients and communities," said Nancy Foster, vice president for quality and patient safety at the AHA.

This program will discuss the impact and modalities of integrative medicine, steps to take to provide the service and strategies to overcome conflicts from medical staff and resources available to provide care to the "whole person."

Program Objectives:
  • Discuss the science and potential healing impact derived from Integrated medicine.
  • Explain the modalities of integrated medicine.
  • Outline necessary steps for providing complementary and Alternative medicine services including credentialing the staff.
  • Recognize and prepare for potential clinical pitfalls associated with introducing the service to staff and patients.
  • Implement strategies for avoiding internal medical staff conflict.
  • Identify resources available to assist in providing care for the "whole person."
F. Nicholas Jacobs, FACHE
  F. Nicholas "Nick" Jacobs is the international director for SunStone Management Resources. In that capacity he provides transformational administrative strategic solutions to various companies and individuals. Throughout his career, Mr. Jacobs has developed a reputation for innovative leadership that focuses on effective delivery of service that puts the patient's needs and concerns first. He speaks extensively on this topic and has spoken for the American College of Healthcare Executives, American Hospital Association, and the World Health Organization numerous times.

Author of the book, "Taking the Hell out of Healthcare" and the humor book, "You Hold Em. I'll Bite Em," he was the first hospital CEO to publish his own blog, Nick's Blog – currently – Mr. Jacobs has contributed hundreds of articles to healthcare and general interest publications and industry Internet sites, including, worldhealthcare, Atlanta Hospital News, Blue H News, Reuters, Western Pennsylvania and Chicago Hospital News, Our Town, The Somerset Daily American and numerous others.

Prior to joining SunStone, Mr. Jacobs was president of Windber (Pa.) Medical Center and the Windber Research Institute.

Nicholas Jacobs has disclosed no relevant, real or apparent personal or professional financial relationships.
Requirements for Completion | Statement of Completion | CE Contact Hours | Disclosures
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